Label Aman Gupta
The 12:13 Dress
The 12:13 Dress
Dispatch in 5-7 working days (often sooner if in stock).
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For the one who makes her own rules and stays a little longer. The 12:13 dress is a high-impact red statement for when you’re fashionably late. It features a body-contouring princess cut, a zero-neck, and a slight A-line fit for maximum comfort. With a back zipper and side pockets, it’s the perfect dress for a bold, effortless "late checkout."
Model is wearing a size M.
Fabric: Cotton Linen
Length: 34 inches
Colour: Red
Fabric Composition
Fabric Composition
Crafted in a premium cotton-linen blend to give you the light, breathable feel of linen with the everyday structure of cotton. By weaving both natural fibers together, this fabric minimizes transparency and deep creasing while keeping it soft, durable, and smooth against the skin.
Wash Care
Wash Care
Hand wash separately in cold water with mild detergent and line dry in the shade. Warm iron on reverse side; do not bleach or tumble dry.
Shipping & Exchange
Shipping & Exchange
Shipping: Hand-cut and dispatched within 5–7 business days (Made to Order).
Exchanges & Returns: Easy size exchanges or store credit available; request within 12 hours of delivery (₹199 pickup fee applies). Custom measurements/made-to-measure orders are final sale, and are eligible for alterations.
View our full Return & Exchange Policy.
Custom Made To Order
Custom Made To Order
Every body is unique, and your clothes should reflect that. From length adjustments to custom bust, waist, and hip tailoring, we offer ₹0 extra customization on all pieces. Experience the confidence of bespoke clothing, handcrafted from start to finish upon your order. Send us a message on WhatsApp to customise your fit.
Need help with sizing?
Send us a message to customiseShare

I was bit sceptical | Never purchased anything from the website before |
So , glad that I did .. the dress is so dreamy .. omg like body hugging , fits so well . And also to mention there are so many online platforms where we do purchase clothes or anything it might be . The after sale experience here was stupendous. ❤️
Very happy to have chanced upon the page which led me to picking out the 12:13 dress for my sis in law as a gift for her birthday! And was very happy that they offered to customise the size as per measurements ...the dress is classic with clean cuts and fabric also feels great 😃
Also special mention to Rasika who promptly ensured its sent to me on time....
Am looking forward to buying from u guys again!
I am literally in love with this dress!❤️ I recently wore it to the office, and the response was incredible—I felt like every head turned as I walked by. It’s a wonderful feeling to feel truly "visible" and confident while going about my day.
What really sets this dress apart is the "impeccable stitching". It manages to perfectly camouflage the tummy area while simultaneously providing a beautiful, flattering shape. As an added bonus—and the ultimate dream for any woman—it actually has **pockets on both sides**! It’s rare to find a piece that offers a perfect silhouette while remaining so functional. If you’re looking for a major confidence boost, this is it! ❤️❤️❤️
Loved the collection—great fabric, styling, and perfect fit! Usually skeptical about online shopping, but this was a win. Looking forward for more ✨
The dress is so elegant and fits so perfectly . Want to buy more and it will be go to brand to shop . Please bring more designs ❤️